Lotus, the creator of sleek sports cars that make even James Bond jealous, has announced a new addition to their lineup. And get this, folks, it's a conventionally powered car! That's right, no fancy electric motors or hybrid nonsense, just pure gasoline power. This new model, named EMIRA, will be a bridge between the analog cars of today and the digital cars of tomorrow, according to Lotus' management director, Matt Windle. It's part of an important business review, because who needs stability when you can constantly shake things up? Lotus is already experimenting with electrification in their Hypercar Evija, so it's refreshing to see them stick to their roots - even if those roots are planted firmly in the past. And let's be real, who doesn't love a good old-fashioned gasoline smell?
The firm wants all your models to be electric in the future.
The investment program orchestrated by Geely, which will see production. In the United Kingdom tripled, as well as expansion abroad, it is expected to cost more than £ 2 billion.
Car from the Bond company
Lotus is a redolent brand with heritage. The car company was founded at the beginning of the 1950s by Engineer Colin Chapman. It was a brother business to the race team, which was greatly successful in the 1970s and 70.
After Mr. Chapman's death, the Lotus group struggled. He spent periods under General Motors, Bugatti and the Group of Proton Malaysia, but despite producing evocative designs, such as the Espr., a cars of the occasional company for James Bond, rarely earned money.
In 2017 the business was taken by Zhejiang Geely Holding and Malaysia Etalka Automotive, with Geely with a control stake. A year later, he released a "long-term business transformation strategy", called Vision 80. Media Caption'Lotus has always been based on innovation '
The EMIRA is part of that strategy: a New sport aimed at increasing Lotus's global appeal.
The company had been widely expected to announce that the new car would be electric or hybrid, but that did not turn out to be the case.
According to Matt Windle, this was because the company needed time to prepare for a future in which Lotus will have to become an all-electric manufacturer.
'Last hurray'
As a result, it chose to launch a model that incorporates a large number of new technologies, but fueled by internal combustion Motor.
"We needed to build the team, we needed to build our experience to move on to electrification," he said. image CopyrightGetty ImagageImage CaptionLotus has a history of producing evocative designs such as the ESPRIT - A cars of the casual company for James Bond
"This is a last hurray for internal combustion cars, and then we move towards the Future of electrification ".
In fact, Lotus has already taken a step in that Address, with the launch of your Hypercar, avoid, which is due to production at the end of this year.
For a small manufacturer like Lotus, which currently builds approximately 1,600 cars per year, the changes facing the industry over the next few years, with electrification and higher automation, represent a formidable challenge.
Expansion plans
However, Geely's financial support and Etika means that Lotus is planning not only to develop new products, but Also to expand.
"With the Emira, we are Goi.
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